Too Little, Too Late
I have no excuses for my tardiness in reviving this blog for the 2006 season, other than my usual busy schedule, a lot of laziness, and a diminution of my interest in the Braves after Greenville lost their AA farm team. The general atmosphere of disappointment in the loss of the Braves and apathy over the continuation of baseball in Greenville in their absence is palpable, and has been exacerbated by the ham-handed manner in which the new team has been introduced to the city.
The crowing moment of ineptitude was the assignment of a new name to the Greeenville team. One might think, given the extensive baseball history that this town has, that there would have been a serious effort to choose a name that would do justice to that history; yet the only serious effort to do so was a "grassroots" campaign (as if anything that happens in Greenville is grassroots) to name the team the Greenville Joes, a name that was supposed to honor the late, unfairly maligned Greenvillian Shoeless Joe Jackson but was so silly-sounding that it would not have passed muster even if Major League Baseball accepted it -- which, of course, it did not.
So what name did they come up with? Get this: The Greenville Drive. That's right, Greenville Drive. What the hell is that supposed to mean, you might ask. It is supposed to be a reflection of the city's growing ties with the auto industry, given the presence of BMW, Michelin, etc. According to Wikipedia, the name is also supposed to reflect "the strong entrpreneurial spirit in [sic] the business community. Lovely. With that in mind, I could have suggested another name: perhaps the Greenville Greed would be more appropriate.
As construction workers struggle furiously to complete the stadium before opening day, the club is winding up a contest to choose a new mascot. I can't wait to see the result of that one. I think that they should make it a Bavarian auto executive. I mean, wouldn't that be fun for the kiddies? "Enjoy Zee Competition."
Now, after they've lost the best ballclub they could possibly have had in this town, they are pulling out all the stops to promote this joke of a team, in a joke of a stadium, in a location that can only hope to draw a few curiosity-seekers and party hounds looking for free beer and a new place to park their butts for a couple of hours.
I predict total failure for the "Drive" and its promoters, who deserve no less. For ultimately, Greenville's new ballclub, like this blog entry, is simply too little, too late.
Posted by MHB
at 4:57 PM EST